This next mobile application that is embedded into this whole search application is a vertical search. I had no clue what a vertical search was, so I went hunting. It really is the same as a regular web search, but much more specific and you can do this all from your mobile device. Spend less time looking through links brought up by regular search engines and get more productivity out of your mobile device. Using a vertical search give you greater precision due to limited scope leverage, domain knowledge including taxonomies and ontology’s and it also supports specific unique user tasks. The vertical content area may be based on topicality, media type, or genre of content. Common examples include legal, medical, patent (intellectual property), travel, and automobile search engines. This will reduce the time used to search for businesses that you need to find quickly. All this knowledge at your fingertips, so put it to good use.
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